How to write a plant machinery advert…

When selling used plant machinery it’s important take your time when writing ads for selling your plant machinery because a good advert can really help you sell your equipment much quicker and get the most money. 

Take clear and high-quality photos and describe the machinery in your adverts accurately. This is our guide to help you write the perfect advert…

Writing an accurate description of what you’re selling is essential when selling your plant machinery privately. You could risk getting into legal trouble if you don’t do this properly or if it’s different to how it’s described in your ad – so remember to include all relevant details about your machinery.
On UK Plant Traders our easy-to-use forms will guide you exactly which information to include in your ad. Useful information to have handy before starting to fill out your ad includes:

• Make
• Model
• Manufacturer year
• Hours in operation
• Machinery Category 

Additional and useful information includes operating height and width or weight and warranties or any attractive, optional features it may have, such as interior and exterior condition of the equipment, charging station details or air conditioning. How many owners the equipment has had and why you’re thinking of selling can also be of interest to buyers. 

You will fill this in to be included in your ad during the “create your advert” process. It’s against the law to mis-describe what you’re selling so it’s necessary to be as accurate as you can be. It’s important to note that this also includes what you say to the buyer, and that you have included any defects you know of – there’s a buyer for everything so be honest about the condition. This won’t necessarily be a disadvantage for you. To appeal to potential buyers it’s vital that you’re concise. Try to stick to between 50 and 75 words – this is the ideal length for an online advert in our experience. In summary, be clear and avoid using block capitals as these make the advert more difficult to read. Don’t use clichés (such as ‘lovely owner’ and ‘first to see will buy’) because these terms that won’t mean very much to buyers.

• List
• Be honest, concise and accurate
• Avoid clichés, vague terms and block capitals

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