5 keys to selling your used construction equipment online
Selling your used construction equipment online?
Most of what you know from selling a vehicle through the local newspaper classifieds won’t apply.
Here are five proven tips for selling your used construction equipment online:
1. Research the marketplace.
Unless your used construction equipment is ultra rare, it will be listed against scores of similar used construction equipment on multiple online sites, such as eBay, Mascus, PlantAutoTrader, Machinery Trader and Now the UK’s No1 marketplace for genuine used machinery dealer UK-PlantTraders.com
2. Your equipment must be priced competitively.
That means not only finding out what others are asking for similar used machinery, but the average sales price of those recently sold. Show off your Used Construction Equipment, your photos should tell a story about your item. Put your machinery and equipment in a setting that not only shows it off, but that encourages potential buyers to imagine themselves enjoying the equipment. Sites like UK-PlantTraders.com, PlantAutoTrader, eBay, Machinery Trader and mascus, are reliable pricing sources.
Be realistic about your used machinery’s condition and mileage/hour in setting an asking price. Even if you are going to place it in an auction, you need to establish a realistic number to set as the reserve — the lowest bid you will accept.
3. Remember: 6 photos, minimum.
You need pictures, lots of quality pictures to capture every aspect of the vehicle from every angle. More than likely, the sale will be completed without the buyer laying eyes on the equipment, so the photos function as the potential buyer’s walk around.
The photos, need to be accurate and truthful: Don’t try to hide blemishes or damage as this will only create problems once the sale is complete and delivery is made.
A used construction machine doesn’t have to be perfect, but they need to see everything about it.
4. Pack the headline with keywords.
You want potential buyers to find your listing, and the best way to do that is to load the title or headline with several keywords that your buyers use in their Internet search. Think of every attribute to put in the title, so the listing comes up on several keywords. Usually there is no limit to the number of words you can use in the title, so don’t stick to just the year, make and model.
5. Write a compelling description
Writing the description is one area where you can actually standout like professional dealer. Most used plant machinery dealers do so many, that they do abbreviated descriptions. So put more time into listing your item with a full detailed description and the Major benefits of buying used plant equipment.
An example of what uk-planttraders.com considers an effective description:
This 2006 JCB 3CX Sitemaster with only 200 hours on it, in near perfect condition. The exterior are original and while there are the typical little scratches here and there, you can tell from the pictures that it has been well cared for.
- JCB Smooth Ride System (SRS) consists of a dry nitrogen and oil filled accumulator installed in line with the loader lift cylinders. When activated, the Smooth Ride System allows the loader arms to float.
- This action counteracts variations in road or site surfaces and provides the operator with a smooth ride.
- The JCB Smooth Ride System is manually controlled, via a rocker switch on the instrument panel, for maximum benefit and user flexibility.
Please call with any questions you have. (123) 456-789 (place e-mail address here).
5. Reach out to the buyer
Buying used plant machinery online can cause anxiety and stress for the buyer. He is, after all, paying for something that is often sight unseen. Creating a bridge of communication with the buyer can ease his anxiety and minimising the likelihood he will be unhappy with the machinery once it arrives.
uk-planttraders.com recommend calling the buyers once the transaction is finalised and thanking them for the sale.
Build a good rapport with the customer before and after the sale, Keep them apprised of where the process is at. Make sure it’s a great experience for them!